USING THE AUCTION METHOD OF MARKETING Gold Coast Homes - The only way to buy or sell property on the Gold Coast ONLY TAKES 26.7 DAYS ON AVERAGE TO SELL YOUR HOME. why?

Auction is the most positive selling method
Auction is the best chance of a cash contract
Auction is the best chance of a premium price
Auction is the best chance of a prompt sale
Auction is the strongest negotiating position
Auction is competition between buyers
Auction is effective marketing
Auction is high profile and wide exposure
Auction is control of sale
Auction is convenience and security
Auction is more enquiry and more buyers
Auction is ensuring property isn’t under sold
Auction is safe with a reserve price
Auction is helping sellers make good business decisions
Auction is all qualified buyers viewing the property

If you are thinking of an Auction, think no further than the specialists – Gold Coast Homes.

10 POINT MARKETING PLAN

1. Window Display
As soon as we are appointed, a colour photograph plus all pertinent details are displayed in our window. Research tells us that very few genuine buyers miss our huge window display.

2. Maximum Impact Display Advertising
The majority of buyer enquiry to our office comes as a result of our MAXIMUM IMPACT display advertising in the Gold Coast Bulletin. We have recently upgraded our advertising to include a pictorial of every property advertised and from this we have become the most prominent agency to appear in the “Mr Inspector” lift out of the Real Estate section

3. Prominent Signboard
Signboards are the silent salesperson working for you 24 hours a day. The 21% of enquiry which comes to our office as result of seeing a signboard with a Gold Coast Homes logo with which they can identify, simply cannot be ignored.

4. Marketing Brochure
To promote interest in your property and ensure retention of specific information it is essential that a colour marketing brochure be provided to all prospective buyers.

5. Saturation Neighbourhood "Drops"
Research tells us that many purchasers are introduced to property for sale by friends who live in the neighbourhood. It is therefore important to selectively saturate the immediate area by way of personally delivered brochures.

6. Group Inspection
A group inspection allows all members of the Gold Coast Homes Sales Team to obtain first hand knowledge of your property with minimum inconvenience to you. Taking approximately ten minutes, the group inspection ensures that all Gold Coast Homes personnel are able to speak with confidence to prospective buyers.

7. Buyers Mailing / Contact List
We maintain an extensive list of current prospective buyers. As soon as we are appointed we write and/or telephone these buyers to advise them your property is on the market for sale.

8. Communication
Point no 8 is arguably the most important part of the proven Gold Coast Homes 10 Point Marketing Plan. We undertake to report to you weekly on progress with all stages of the 10 Point Marketing Plan and to pass on to you immediately all comments made by prospective purchasers. At Gold Coast Homes we recognise that selling a property is stressful. We aim to reduce that stress by constantly contacting you with progress reports.

9.Marketing Strategy
Our aim is to sell your property for the highest possible price in the shortest possible time.

10.Internet Listings
In keeping up with technology we ensure that all our properties for both rental and sale are advertised on the internet with a full description, price, photos and contact details for inspection, and all details are updated on a regular basis to ensure that your property is marketed to millions of people who surf the net. To look at our current rentals, click on to “Properties For Lease” link. To look at our current sale properties, click on to “Properties For Sale” link.